BCAP Statement

The BCAP code came into effect from the 1st September 2010. The objective of BCAP code is to produce guidance for the industry on how to understand misleading advertising sections of the advertising codes in comparison to claims that appear in consumer and businessto-business advertising.

There are 30 sections of the BCAP code-

• Introduction
• Compliance
• Recognition of marketing communications
• Misleading adverts
• Harm and offence
• Children
• Privacy
• Political advertisements
• Distance selling
• Environmental claims
• Prohibited categories
• Medicine
• Weight control
• Food
• Financial
• Faith
• Charities
• Gambling
• Lotteries
• Alcohol
• Motoring
• Betting tipsters
• Premium rate telephone services
• Telecommunications
• Homework
• Instructional courses
• Services
• Introduction and dating service
• Competitions
• Private investigation
• Porn

BCAP Code