Release form

RELEASE AND CONSENT AGREEMENT


Name:
Date:
Production Title: Nikon Advert

Are agreement is as follows:

a) You hereby grant the producers the sole and exclusive rights to record, edit and distribute your participation in Nikon advert on the 2nd December 2013.

b) All right and benefits hereby granted by you to the producers.

c) You hereby relinquish any right that you may have to examine or approve the completed product or products or the advertising copy or printed matter that may be used in conjunction therewith or the use to which it may be applied.

d) This agreement will be interpreted in accordance with the laws of England and Wales and Scotland and the Copyright Design and patents Act of 1988.

e) I hereby affirm that I am over the age of majority and have the right to contract in my own name.

Kindly indicate your acceptance of the above by signing and returning to the producers and enclosed duplicate agreement.
f) I agree to have my photos used in the Nikon advert.

Yours faithfully.


Read, understood and agreed by




Sign:……………………………… Print:…………………………… Date:……………………………

Location Recce

Nikon Advert




Location Recce and Survey


Location name: David's House

Date: 2.12.13

Survey time: 14:33

Address: Thames Ditton Surrey KT7 03J 16 Wessex Close

Contact: 07548681671



Layout: indoors




Interior
Available power: Plugs sockets around the room
Natural light: Windows- open roof
Doors & windows: A

Logistics

Transport: Train
Permits: none
Facilities: no





Shoot Location Inspection Checklist

Room dimensions

Color and surface of walls- white

Type of ceiling and floor coverings- wood

Windows (number of, size, direction, coverings) -back doors

Interior noise -machines

Contact person (both maintenance and/or security with phone) David Lombardo

Have you obtained a signed Agreement for use of site? Yes

Did you inform the managers/owners of the location as to what to expect? Yes

Have the managers/owners advised the site is free of any hazards? Yes

Does the basic building structure appear sound? no

If the location is an operational facility are there emergency procedures available on site? yes

Have arrangements been made for the supervision of any children who will be on the site for your production? there are no children

Is the site free of hazards which may lead to slips, trips, falls? yes

Have any danger areas been clearly marked and/or taped? no

Are exits, corridors, and stairways well lit? (If not, take a back-up supply of torches)yes

Are fire and emergency exits clearly marked and unobstructed? yes

Are there appropriate means of emergency egress and communications such as lights, fire exits, operational telephone lines and signs?yes

Are the access and egress points suitable for carrying/transporting the film equipment/gear?

Are guard rails or hand railings in place on raised platforms or potentially unstable areas (eg cliff edges, stair cases, etc) ?

Is the surface stable enough for mounting the camera support?

Have flats/props been checked to ensure they are stable and safe for crew and cast?

Is there an adequate heating system for the building?

Are you working in a location that has domestic electricity supply of 240 volts?

Is there enough electrical output for the demand needed?

Are fire extinguishers and/or other fire safety equipment required/available and in working condition?

Is fire fighting equipment accessible and noted on the call sheet?

Has the issue of smoking of cigarettes by cast and crew been addressed? (Where can they smoke? Is there provision for extinguishing and cleaning up butts?

Have the daily call sheets identified the emergency procedures for each location?

Are there hygienic and functional toilets and handwashing facilities nearby?

Is there clean, drinkable water on site and enough running water for requirements?

Have you checked the location for lighting at the correct time of day to match the shoot?

What time of day do you loose light?

Has a system for security of equipment/belongings from theft been identified?

Is there a hospital within 20 minutes travel time?

Is there a First Aid Kit available and someone responsible for it?

Does traffic control need to be arranged?

Can pedestrians safely move around the area?

Has the volume and weight of the equipment to be transported been evaluated?

Will you have enough people/equipment to transport the equipment to the location?

Do you have sufficient light for cast and crew to work in?

Has protection against predicted rain or strong winds been provided or planned for?

Have you provision for disposal/recycling of waste generated while on location?

Will there be any detrimental impact on the environment by the cast, crew and the use of vehicles and equipment?

Budget

Production schedule: Budget
Title:	Nikon Advert
Client:	Nikon
Producer:	Ruby Hornsey
Director:	Ruby Hornsey
Date:	2.12.13

Materials	Cost	Total
Production Equipment
Tripod hire	£11 a day
SLR camera/IPAD hire	£150 a day
STUDIO hire	£170 full day
Post Production Equipment  (delete/change as necessary)
Editing suite	£250 full day
Editor	£75 an hour
	Total	£656
Contingency fund @ 10% of budget
	Total Budget	1353

Risk Assement

Name RUBY HORNSEY		Date 2.12.13		Event NIKON ADVERT
Position		Venue/s DAVID'S HOUSE		Description
Organization		Contact info. 0613@esher.ac.uk		Ref:#

The Risk	Likelihood	Consequences	Level of Risk	Pre-emptive	Response
Burn from hot lights	unlikely	moderate	M - moderate Risk	provide gloves for use with lights	First aider on hand
paper cuts from photots and pages in book	unlikely	light	moderate risk	provide gloves when dealing with paper	have plasters available
Burn from kettle	unlikely	moderate	moderate risk	provide gloves when dealing with hot kettle	cold water available

BCAP Statement

The BCAP code came into effect from the 1st September 2010. The objective of BCAP code is to produce guidance for the industry on how to understand misleading advertising sections of the advertising codes in comparison to claims that appear in consumer and businessto-business advertising.

There are 30 sections of the BCAP code-

• Introduction
• Compliance
• Recognition of marketing communications
• Misleading adverts
• Harm and offence
• Children
• Privacy
• Political advertisements
• Distance selling
• Environmental claims
• Prohibited categories
• Medicine
• Weight control
• Food
• Financial
• Faith
• Charities
• Gambling
• Lotteries
• Alcohol
• Motoring
• Betting tipsters
• Premium rate telephone services
• Telecommunications
• Homework
• Instructional courses
• Services
• Introduction and dating service
• Competitions
• Private investigation
• Porn

BCAP Code

Copyright Statement

In UK law and the majority of other countries, a copyright statement is not formally required. However when using a valid copyright statement you need to include these 3 things:

1. The copyright symbol  - ©
2. The copyright holder's name
3. The date of first publication

Other information such as phone numbers, addresses, website addresses etc can be used.

It started in the UK in the year 1710, with the Statute of Anne. The current copyright law in the UK is found in the 1988 Act as amended.  Most of this came in on 1st August 1989 and teh rest were brought into force in 1990 and 1991. There have been various amendments to the orginal statute, mostly originating from European Union directives.

The rules of copyright are allowed to be overlooked when for educational and news purposes for judgement.

Treatment

'Capture the best'.

- A photo album being looked at showing the best things in life.

I want the style of my advert to be based around the idea of reminiscing over all the good things life brings to you. Within the duration of the advert you will be able to feel the same warmth, affection and uplift you get while remembering all the good things you have experienced or that you’re looking forward to experiencing in your lifetime.

The camera stays on a still birds eye view of the table throughout the advert. Around this table is a Nikon camera and a cup of tea and biscuits, these items are placed there to create the idea that it is possible for anyone to achieve what the photos show with the Nikon camera that is also on the table so there is a constant reminder to the audience who’s product it is. The photo album opens revealing the first two photos which are 'new baby' photos. The pages continue to turn showing the next wonderful things that have happened in life going to firsts days at school, to finishing school, then falling in love, new job, wedding to eventually it gets back to new baby. For some pages they won’t turn, the photos change into others relating to the theme on that page. There are no transitions throughout the hole of the sequence.

Nikon adverts are inspirational. The logo 'I am' gives the impression that with a Nikon you can be whoever you want to be and it's achievable, I wanted to create this feeling in my advert too as it leaves the audience feeling happy with themselves and a sense of pride.

The audio used in my advert is called ‘porch swing days-slow’ this music is perfect as is compliments the element of reminiscing and helps to set the right uplifting mood and atmosphere. The only use of SFX is the Foley sound of the pages turning and the sound of the photo being taken this is so attention is not taken away from the action on screen.

My idea will work as it connects with the audience. It will make them think about their own life/aspirations as they watch it. The idea that they are watching someone else live a happy life will give them a optimistic feeling. The life seen is also an achievable one and is believable, everyone will or will have experienced a few or more of what the photos are capturing in their own lives.  This advert shows that with the Nikon they can capture and create the 'perfect' lifestyle.

My target audience are middle classed teenagers- adults, my advert would appeal to them as it shows ambitions of a typical middle classed person’s life e.g getting a job, marriage, kids etc. It shows a realistic life and a lifestyle that is possible to have.

The cost for this project wouldn’t be high at all due to only needing to pay to rent a space, rent lights, tripod and a camera. Also, only having to buy a book the cost of printing out photos a cup of tea and a Nikon camera. And the payment of staff in total coming to a cost of around about £1460 for the whole advert.

Overall my idea is effective, cheap and easy to create. It gives the audience the feel-good factor everyone wants to experience and will leave them with a positive thought on the product being advertised therefore inspiring them to purchase it.