Story board- Nikon Ad

Name: Ruby Hornsey

Production: Nikon advert

Soundtrack Plan

Sound	Description	Use	Production
SFX/Voices/Music	What it should sound like	Explain where and when you will use it in your animation	Explain specifically where or how you will source the sound
Music- Porch Swing Days- faster http://incompetech.com/music/royalty-free/index.html?feels%5B%5D=Bright&feels%5B%5D=Uplifting&page=2	An uplifting flowing melody using guitars, bass, kit and percussion. It creates a light and air free attitude towards life. Bright, relaxing, calming and inspiring.	The music will be used throughout the whole advert to produce an uplifting atmosphere and make the audience feel	I’m getting it from ‘royalty free’ online.
SFX of pages turning	The SFX of a page turning in a book.	This SFX will be used every time the pages are turned in my advert.	I will pre record this sound and use this Foley sound.

Lip Synching Animation

Using the research found out from 'Creature Comforts' I was able to create an animation where the mouth moved to give the impression of the character talking. We recorded the dialogue first, then drew a mouth that shows each sound a mouth makes e.g 'oo'. With these mouths we were able to make the lips match the commentary and make the illusion of the character talking. To improve our animation we could have  avoided having the other mouths around the edge of the character to break the illusion of it being one talking mouth rather then several mouths together. Also could have made the talking more in sync with the mouth so it isn't an obvious previous voice recording.

Here is an example of lip synching tests with claymation-

survey results

Survey results

• Aardman has the reputation as 'a world leader in model animation'
• They produce independent films also work for broadcast and advertising spots.
• They have been nominated for 10 Oscars and won 4.
• Peter Lord and David Sproxton began animating at school, registering Aardman in 1972.
• They moved to Bristol in 1976 after graduating where they created Morph for 'Take Hart'.
• Peter and David were interested in creating an adult audience for model animation.
• Conversation pieces commissioned by channel four television in 1982 allowed them both to develop their technique of animating puppet characters to real life conversations.
• Peter and David met Nick Park at the National Film and Television school when he was making his student film 'A Grand Day Out'. Nick then joined Aardman full time in 1985.
• In 1989 Aardman were commissioned again by channel four television to create a series of 5 minuet films. 
• They later created 'Creature Comforts' which won in 1990 an Academy Award for best short film.
• In 1993 Aardman had great success with Nick Park's Oscar winning 'The Wrong Trousers'- Aardman's first 30 minuet film and also the most successful animated film of all time.
• In 1995 Aardman's third Oscar winning film 'A Close Shave' was produced. It confirmed he studio's reputation as well as establishing Wallace and Gromit as household names.
• The studio produces Peter Lord's Oscar nominated short film 'Wat's Pig' as well as the children series based on Morph, The Morph Files.

Aardman's Wallace and Gromit

The Brothers Quay

Stephen and Timothy Quay.

o   Born- June 17^th 1947, Norristtown Pennslvania, USA.

o   Occupation- Film directors, animators.

o   They went to the Royal College of Art in London, which is where they first started to create short animations in the ‘70s.

o   Since studying there, they have lived in London ever since.

o   There we inspired by Eastern European animation.

o   ‘Masters of exquisitely subjective puppet animation films’.

o   They have a unique style of animation, which is recognizable through there use of sensitivity of colour and texture and the use of focus and camera movements.

o   ‘Institute Benjamenta’ was their first live action feature length film in 1994.

o   It wasn’t until 2005 when they premiered their second animation, ‘The Piano Turner of Earthquakes’.

o   The Quay brothers also designed for theatre and opera.

o   They on a Tony nomination in 1998 for ‘The Chairs’.

o   In 2000 they made the award winning ‘In Abstentia’ and collaborated on this with the composer Karlheinz Stockhausen.

o   They worked on dance-based films such as ‘The Sandman’ and ‘Duet’.

Persistence of Vision

Persistence of vision is the phenomenon of the eye which is an after image where it persists for 0.04 seconds on the retina. It is a 'trick of the eye' where lots of images are shown one after the other in a split second to create the illusion of one moving image. We don't notice the skips between each image because the persistence fills in the gap to make the motion seem seamless. The human eye always retains images for a fraction of a second (0.04 seconds). This means that everything seen is a subtle blend of what's happening at that current moment and what happened a faction of a second ago. It is thought that the illusion of continuous motion is caused by unrelated phenomena foe example the brain assuming movement between two still images  when shown quickly.

It is the physiological mechanism behind video's illusion of moment.

Inspiration - PINTEREST

http://www.pinterest.com/lbeeharry/ruby-hornsey-animation/

Creating Creature Comforts

Aardman have managed to create a interesting and clever way to make day-to-day comments and views on situations people find themselves in such as weather, food etc. They interview members of the public, but mainly old people or people from different countries, unlike other animations they dont edit what they say as they like the fact that people don't say what they mean and each person has their own trail of thought and keep in things such as sniffs and pauses to give off a human characteristic.
 "Finding emotional truths"



Aardman start of with a theme but dont necessarily have a story as they use the material from the answers given to them to shape situations, 'It's a bit like going on an adventure'. Characters to go with the voices aren't picked until after the voice recordings this is to see what creature would suit what's being said and the voices. They draw put a few characters that could work with the voice and see which one would create more humorous situations. One character, a worm, was picked due to him telling his mum to 'go back in your little hole' during his interview.  Even boring voices can be made funny and appeal to the audience based on what character is picked to match the voice.

Nick Park, the creator of Creature Comforts first help to make Wallace and Gromit- Grand Day Out, but then created Creature Comforts in 1989 along with Richard Golly, the director.

To give each animal human characteristics they recorded videos after the voice recordings to see how a human would stand and what gestures they would do while talking. Kitty Clay, the art director mentions that eyebrows show a change in expression along with squash and stretch on the eyes. When making the characters talk, the team used to smooth out and re-model the mouth, but now a mouth is mad of each expression so it can easily be taken off and pu on the model. Overall 150+ talking models were made.